Accepting payments on the site: what you need to know and how to set up
The question of accepting payments arises before each owner of an online store – starting with the choice of payment methods and ending with their connection to the site.
You can accept payments on the site in different ways:
through a specific payment system (for example, Yandex.Money, QIWI, PayPal);
using a payment aggregator that combines several payment systems (examples: Robokassa, Yandex.Kassa, PayOnline).
As a rule, choose the appropriate methods like this:
Option 1: The company is young, the turnovers are small, you need to quickly connect receiving payments in the most popular ways.
In this case, use the payment aggregator. The commission will turn out the highest of all specified options (3-6%). But the easiest way to connect this way is to register an account with the aggregator, install a module from the aggregator on the site – and you already accept the 5-10 most popular payment methods.
Option 2: The company is already settled, the turnover is average, you need to reduce the cost of processing payments.
Here we look at the statistics, what are the most popular ways customers use. We go to the sites of these payment systems and find out what the commission is there. If the commission is lower than in the aggregator, then we connect these methods directly, and leave the aggregator only for other methods (in which the differences in the commission are insignificant).
Option 3: The company has a big turnaround on payment by bank cards.
Here you need to look in the direction of Internet acquiring. For example, in the direction of the bank where your company account is already open. The percentage of the commission for payments will be the lower, the higher the turnover of the company, and the funds will be credited to your bank account (that is, you will not need to think about how to withdraw these amounts from the aggregator).
Yes, and payment by card through bank acquiring is perceived by users as safer than payment through an aggregator (which is important for large companies).
Internet Acquiring Connection
If you opted for online acquiring, you first need to pick a bank. Look at the amount of the bank’s commission for each operation, the cost of connection, the term for crediting funds to the account, the availability of 24-hour technical support and the types of cards from which payment can be made (the minimum set is VISA and Mastercard).
When a bank is chosen, we are looking for an application on the acquiring connection and a list of necessary documents on its website. All fill, send to the bank. Bank employees will check the documents and also look at the site to make sure that it will be possible to connect acquiring to it. If everything is ok, you will be informed of a positive decision and given instructions on how to configure it.
All payments that will go through acquiring will come directly to your current account. That is why there is less commission for payments – there is no intermediate intermediary, as is the case with the payment aggregator.
It should be noted that all information on the flow of funds to the account is transferred to the tax.
Of the shortcomings – the bureaucracy =) It is necessary to collect and send the bank an impressive package of documents. Accordingly, the connection service may take a couple of weeks.
But there is a good plus: in the process of payment, data is transferred via 3D-Secure and SecureCode protocols (developed for VISA and Mastercard systems), which ensures a high level of payment protection.
The payment aggregator combines several payment systems at once. It serves as an intermediary between the entrepreneur and the payment system.
The main advantage of this method is that you get many different payment acceptance options (bank cards too), but you do not need to enter into an agreement with each payment system separately. Although the commission is more than the previous version. Money is first credited to the account of the aggregator, and then transferred from it to your details.
There are a lot of payment aggregators, according to the rating of payment instruments 2016, the most popular of them are Yandex.Cassa, Robokassa, RBK Money, PayU, PayAnyWay, Wallet One.
The criteria for choosing an aggregator are approximately the same: the size of the commission, the terms and conditions of connection, the availability of technical support.
Connection of payment acceptance to the site
So, you have decided on the method of receiving payments. Now the next question arises – how to connect it to your online store?
Setup is quite simple – almost all CMS have built-in modules for connecting payment systems. If there is no embedded module, it can be downloaded from the site of the payment system.
For example, the choice of Yandex.Cash modules:
Yandex.Cashy modules for CMS
A complete list of modules can be found here: https://kassa.yandex.ru/integration#cms.
In addition, for each CMS there is a detailed connection instruction.
For Bitrix, tuning is just a few simple steps:
Go to the item “Administration”.
On the left, select “Shop”.
Then “Payment systems”.
In the list, double-click on the item “Yandex.Money” (if there is none, click on the “Add payment system” button).
Connecting Yandex.Cash on Bitrix