Selection and optimization of images for the site
Every day we see a huge number of images on the Internet: looking through social networks, reading articles, choosing products and do not even notice how they affect our attention and choice.
Pictures are needed and important for web promotion. If they are chosen correctly, then we would like to read the article, click on the advertisement, learn more about the offer, and just stay longer on the site.
Therefore, to help you bring users to the site, correctly captivate them with the site contents and lead to the implementation of targeted actions, we have prepared this article with recommendations for selecting, optimizing and placing images.
What are the images for?
Let’s first decide what the images give us:
Helps to promote the site
When you first visit the pages help to understand the theme of the site and create the appropriate mood.
Attract attention to goods or services, make you want to order.
They become elements of navigation and help navigate the site.
Have a reading of texts and facilitate their perception, as they allow to dilute long descriptions.
Increase the credibility of the company and the brand when it comes to photos of the office, work process, employees.
Entertain, especially if they contain humor.
Before we talk about the placement and optimization of images, let’s figure out where and what images are needed.
On which pages pictures are needed
Highlight the main pages of the site, where adding images will help your business.
This is the face of your site, the first thing that a visitor sees. Therefore, to help the user understand where he went, images are needed. They must approach the subject of business and cause the appropriate emotion, mood.
In the first screen is better to place a widescreen image with a brief description of the company. The main thing is that the text contrasts well with the background and does not overload the photo. After the text, you can place the order form consultation or a link to the catalog.
A bad example: the image is more associated with a travel agency or travel blog, but not apartment renovation:
Here is an example of proper use of the image in the first screen. Immediately clear what the company does, you can quickly find a price list
If you want to sell the first screen, then instead of the image you can place a slider where you can talk about promotions or new products / services, thereby immediately directing the user to take action.
Each slide should briefly reflect the essence of the proposal and lead to the corresponding page.
Example, when the site owner is clearly overdone with creativity and only confused the user.
In the main part of the page, you can add a block with the main categories of goods or types of services, using appropriate images.
Images should be small and fully clickable.
In the main text on the Main it is better to use the icons to highlight the advantages of the company.
The text should not be long (the recommended amount of 1500-2000 characters), so there is no point in “separating” it with images.
Icons should be chosen in the same style and one size, then the information will look neat:
2. Company page
The page is a continuation of the Main and fixes the impression of the company.
Images should convince the user as much as possible that you can be trusted and have experience. To do this, we recommend adding photos of the office, warehouse, fleet, etc., to show where you work and what.
And it is better not just to show empty buildings, but to photograph the process of work. Such photos will look more lively and more attractive.
Also well increase the credibility of the photos of employees, which can be supplemented with contacts of departments.
If the company is large, then show at least the main persons of the company:
If the company has certificates, awards, then be sure to place them on this page. Do not forget to add captions and the possibility to enlarge the image.
3. Product Pages
It would seem obvious, but so far some online stores forget about the photo of goods on the site, thereby losing customers.
Another common mistake is to add only one product photo.
Show the product from different angles (no more than 10 pieces, at least three), so that users can view it from different angles. So the client will quickly decide on the order.
For such images, you must add the ability to increase them.
A bad example of using photography. One can only guess how the product looks from other sides.