How to create a real estate agency website: a practical guide
If you think that creating such a site requires spending hundreds of thousands of rubles or long months of work, then this is not so. Today we have ready site designers at our disposal – it is with their help that we can move the activity of a real estate agency into the sphere of online services.
Which site designers are suitable for such a project?
As part of this guide, we will consider two excellent options with which you can implement a real estate agency website of any complexity: from a simple business card site to a full-fledged corporate portal. It’s about Wix and uKit.
These designers already have ready-made templates for real estate services websites, convenient business modules (from order button to reviews) and editing tools. With Wix and uKit, you can get a ready-made portal within a couple of hours after registration.
There is no global difference between them: the same technology `Drag`n`drop (moving blocks with a mouse), about the same cost, and most importantly – almost the same functionality. However, there is a difference between domestic (uKit) and international (Wix) projects. Let’s see what’s better.
№1. uKit – the best designer for the site realtor
uKit is a project of domestic developers aimed at creating business websites. It can be used to implement other projects, such as landings or portfolios, but still its main goal is to support those entrepreneurs who are not particularly familiar with the classical methods of creating a website. In this regard, the developers have created the most convenient tool with an intuitive interface. So you can definitely create a website for a real estate agency.
Why choose uKit? Let’s look at a few points:
Site design. In the “Real Estate” section, there are about 10 options for setting up a thematic site: it’s enough to choose the most optimal option (for example, a real estate agency or country property), choose a color scheme and start editing the site.
Ease of use. Immediately after selecting a template, you fill in the site data (name, contacts, etc.). In fact, the site is already ready, but most owners prefer to modify the project somewhat, add personality to it. If you are one of those, then you can use a simple technology of transferring elements: take a block with text or an image and transfer it to the site canvas.
Built-in toolkit. Cards of goods, price lists, online consultants – all this is made available to the user. In addition, you can add ready-made thematic blocks to the site in order to quickly convey information to the client. Select the block “Content”, add it to the site and tell what this real estate agency represents.
Just a couple of hours of work, which will go to fill in the data and add information, and the site will already be available on the network. It remains only to submit advertising and wait for new customers that they want to rent an apartment or sell a house.
№2. Wix – the best service for creating a real estate site
Wix is the development of Israeli programmers, with which you can also create a site with real estate services, just make it a little more difficult than in the first version.
This designer has implemented a significant set of tools with which you can implement a large project, for example, an online store. However, it is also suitable for opening a real estate agency site.
It all starts with choosing a template: go to the “Business” section, then to the “Real Estate” section. There are already about 15 options: from the architectural company to the real estate agency. You can choose a regular landing page or a more complex business website.
Wix also implements the technology of transferring blocks, so mastering the work process is quite realistic. You can work with conventional tools (video, text, sliders), and you can interact with ready-made information blocks (for example, customer reviews or rental houses).
Wix and uKit are equally suited to us, you can test both systems to find a better option.
What should be on the website of a real estate agency?
Information about the company. The address of the office, contact details, general information, history – all this needs to be briefly and concisely presented on the site (there are ready-made blocks and separate tools for this).
Actual offers. Divide the site into several sections: the sale of houses, the rental of apartments, the terms of cooperation, etc. So the visitor will be much clearer what exactly your company does.
Filled cards goods. In the constructor there is such a function: you can add a product, image and description to it. That is, each apartment presented on the site should be with a photograph and a brief description.