What is a favicon and why is it needed?
A website icon or favicon is an extremely useful and necessary thing for any site. Let’s take a look at what it is and how it will help in promoting your site.
The main advantages
Improves the appearance of the site in search results
This is clearly seen in the image above. Sites that have an icon are not only more visible in the search, but also cause more trust among users.
Site recognizability
Favicon will increase your brand awareness on the Internet. Also, if you want to re-visit your website, the user can easily find it in bookmarks or browser history, simply by clicking on the familiar icon.
How to create and install a favicon for the site?
In modern browsers it is not necessary to specify a link to the icon in the code, they automatically try to find an image with the .ico extension in the root of the site. But if your favicon is, for example, in a template or theme folder, then you can use a special code.
This line ‹link rel =” icon “type =” image / png “href =” / template / favicon.ico “/› is inserted into the site code after the ‹head› tag and tells the browser and search engines where to get the icon.
Independently, online services will help you to create an icon for the site, in which you just need to upload any image and download the finished favicon.ico at the output.
Also, if you have no image for the icon at all, you can use the Logaster service. Online generator allows you to create a logo, and then on the basis of this logo – create a favicon for the site. When creating a favicon, the service takes into account the icon, the name of the company or site, the combination of colors, the font, etc. Thus, these two design elements are similar, which is important when building your corporate identity. Based on the logo, the service can generate several dozens of possible favicon options.
The resulting options can be downloaded as a .ico file and downloaded to your website. In general, an online service helps to get a quality favicon without spending a lot of time.
Why my site does not display an icon in the search?
Unfortunately, you can’t add a favicon yourself to Yandex search results. Adding occurs only after a special update Favicon, which occurs about once every two months.
Conclusion
At first it may seem that the favicon is not such an indispensable part of your site. But having understood it, you will see that it is essential for successful promotion: to increase the credibility of the site by the users of search engines.
