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Site creation and optimization, or why it is necessary to optimize the site at the time of its creation

“They meet each other by their clothes and see them off by their minds” – this saying very well describes the current state of affairs with most of the sites of Runet.

The owners think that the most important thing is the appearance of the site. Design, animation and, of course, zest!

This site can enjoy the days away, even boast to friends. But when it comes time to recoup the funds invested in this beauty, problems begin.

The site is given to SEO specialists and they are expected to “see off” this site to hell. Continue reading →

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Designing easy site navigation

Frequent site usability error is complicated or confusing navigation that pushes customers away. Remember a simple rule: the easier it is to navigate on your site, the faster the user will find the necessary information and, possibly, will place an order.

The basic principle of easy site navigation is to make sure that a potential client always understands which section / page he is on, where he came from and where he can go next. Let’s see what navigation elements need to be added to the site so that the user does not “get lost” in the depths of your resource. Continue reading →

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