Frequent site usability error is complicated or confusing navigation that pushes customers away. Remember a simple rule: the easier it is to navigate on your site, the faster the user will find the necessary information and, possibly, will place an order.
The basic principle of easy site navigation is to make sure that a potential client always understands which section / page he is on, where he came from and where he can go next. Let’s see what navigation elements need to be added to the site so that the user does not “get lost” in the depths of your resource. Continue reading
In the process of developing the company’s website at a certain point, the challenge arises – we need a constant influx of fresh, relevant and unique content. He really likes it and search engines, and ordinary people.
In the area with regular updating of the range (when new products, books, courses, offers appear weekly), the product itself becomes the source of such content – the site is updated with pages with its description. You can add content from users – reviews or comments to the product. Continue reading
Nobody likes the slow site – neither users nor search engines. With the current speed of the Internet, people are no longer ready to wait long for the page to load. This is not a dial-up connection, where waiting was inevitable. And the search engines, fighting for the quality of search results, do not want to give out bad (in this case, slow) sites to users. Therefore, other things being equal, the slower site will be lower in output than its more nimble competitors. Continue reading
According to statistics from various analytical agencies, the average site visitor takes about 3 seconds to figure out whether he likes the site or not. And in the latter case, most likely switch to another, in order not to waste your time searching for the necessary information. Therefore, it is extremely important to ensure that everything is thought out to the smallest detail. In this article, we will describe how the site should be in 2019 and how to compete for the attention of visitors in a difficult competitive battle. Continue reading
Usually, when the idea of a business is formed and a product or service that the company will offer in the market is already known, one thing is missing – good branding. As a rule, everything starts with a logo, then a full-fledged corporate style is formed: colors, fonts, etc. You can order a professional logo design from a designer, or you can try to do it yourself.
In this article, we have collected online applications that will help you develop a logo. Continue reading